Do you know how to make boring subjects engaging?

Content Writing VS Copywriting

Post by Copy Write Singapore.

How to create effective copy across various online platforms

There was a time when it was fine to use the same text across all Social Media and online platforms. However with each platform having its distinct identity and purpose, this is most definitely not the case for an efficient use of your company voice.

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What are some guidelines for issuing a successful press release?

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Press Release, are you getting required juice from your Press Release strategy?

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Copywriting Tips That will Blow Your Readers

It is an admitted fact that SEO has matured quite a bit! For both onsite and offsite optimization the importance of quality content cannot be underestimated. For SEO you need to know your customers and sell benefits to them, not the products. This is the basic marketing strategy that if any marketer knows can bring huge difference in marketing. This strategy is being employed by many successful websites in the creation of quality content that yields great Search Engine Optimization results and even Holy Grail of internet marketing to ensure top ranking on search engines.
Do remember Quality is the key!
The services and products you want to promote can only be reached to potential customers by deploying quality content creation. Investing in original quality content creation is indispensible for SEO and its benefits go beyond the expectations of a marketer. Great text takes time to craft. Developing high quality content is not about spending hours in creating killer blog post for client but it’s a lengthier process that involves research, planning with intention of creating content. As time goes on, search engines continue to alter their focus. With more sophisticated technology, quality is preferred over quantity.

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Copywriting Singapore

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Content Writing Strategy

Post by Celia Lizzy.

Text vs. graphics how best you can use them

Post by Copy Write Singapore.

how to write for boring topics?

Resume writing Tips | Content Writing Services Singapore - Google+ update

Do you know how to write for boring topics?

Writing on boring subjects is not necessarily about writing style, conducting marketing research or full of information content. Along with simplicity the essence of interestingness in any subject originates from basic content commandment. Have a look on some valuabletips for writing for boring topics whil e making it worth reading. First ask yourself traditional questions like who, when, where, how, what and why. Before writing, make sure you have command over subject. Spend a little bit time in doing research and pondering what will make it attention grabbing. Move from particular to general. Initiate writing with the basic context of the topic and gradually move towards general details. Be conversational. It is crucial for creating content on dull and boredom topics. Keep the content as simple as possible and write in a way that reader will feel you are talking to him. Avoid complicated examples instead relate common daily life examples to the topic to make it worth reading. Relating common live examples can make the content creative. Do remember not every topic can be made creative. It depends upon the subject. Read more at link

Tips when creating a reference letter

Introduction

When you become a senior person, you have a respect and people admire you due to your position, knowledge, education and experience, they come to you for a reference letter. One of your employee, family friend or a student can ask you to write a recommendation letter. However, if you do not know about reference letter or this is your first experience of writing a reference letter then you will be embraced.

What is a reference letter?

People write reference letter to testify the skills, achievements and character of a person and sometimes to testify the qualities of a company. Some people recognize the reference letter as a recommendation letter. It is an important document; therefore, written with business perspective and serious manners; moreover, it should not be handwritten; a typed reference letter is more professional.

What kind of people can ask you to write a reference letter?

1.      A student who is applying for scholarship or funding can need a reference letter

2.      A tenant may come to you to write a reference letter for a landlord as landlord wants to know about the financial position of the tenants and character

3.      Companies can require reference letters to prove their abilities, qualities, trustworthiness and expertise in performing a task

4.      Usually companies want a reference letter from an interviewee, if the candidate is offered a job prior to sign the contract

5.      Candidate of a job can also require a reference letter to strengthen their application of job.content writing services singapore help their client in all business content aspects

How to generate a blog post that makes your reader to follow you

There are several possibilities that people are not reading your blog. For this, there are various

 reasons such as they do not know about your existence but it does not mean

your blog is not worthy or people do not like you. Obviously, you have been lost in millions of

 blogs and similar other publications. Then, how can you get recognition.

Interaction with other blogs

This attempt can help to develop association with the blogger and with the people who are

following that blog. You can give interesting comments on popular blogs. During comments,

you can mention your own blog, psychologically this would initiate interest of the people

and you can get some followers.

Respond and give respect

On every comment, on your blog you must respond. You must respect the person and

welcome him/her because people want attention. This attempt will motivate them to share

your blog with different people. Respond to blog posts on your own blog or you can do the

same on popular topical articles. Logically, people prefer to see the interaction

of writers and they will take interest in your response and opinion

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5 copywriting tips

While copywriting a lot of things are to be kept in mind to make an effective copy of the product that one is working on. Various copywriters adopt some techniques that they use to make their copy more effective and interesting to read. Keeping that in mind there are five important tips that should be kept in mind while copywriting.

People are the most important ones to consider while copywriting. They are the ones for which copywriting is being done in the first place. It will be of no use if people do not read the copy write content that is made for a certain product. In order for the people to consider reading content related to a product it is very important to make them connected to the product itself. This can be done by showing a connection in their benefits and how the product can plan a role in giving them those benefits.

It is very necessary to make people feel as if they matter. In modern day world people go for status and exclusivity. If content makes them feel different and unique from the rest of the customers then they are more likely to go for it. This goes hand in hand with the step where they were connected to the product.

Thirdly, the most crucial point is the part where product itself has to be described. To make it look realistic and in the favor of customer it is always advisable to put in some weakness of the product too. This will not only promote the product but also let the customer feel that the company cares about them as well.

Expert opinion has a lot of worth now days. Whenever a problem occurs everyone wants to seek advice from a professional or an expert. For this purpose it is very essential to establish the product manufacturers as the authority or high command holder of that particular field. This can instantaneously help the product win trust of many customers.

While stressing upon the readers to buy a particular product it is always appreciated to think like one and give possible reasons for choosing that particular product over many other products.These tips are presented by Copywrite Services Singapore 

How copywriting practices changed

As the time passes, changes in the copy writing also occurred. Some of the most significance changes that happened during the past couple of years are:

·         Making the paragraphs and sentences short and keeping them to the point so that, no ambiguity is left behind in the process of copy writing.

·         Websites are observed on daily basis and information is updated regularly and the previous information is stored in an archive.

·         Styles of writing have also been transformed into new ones, as the time passed by. Now-a-days, websites are developed in various fonts and in different colors.

·         For the purpose of grabbing the attention of the people, copywriters have used different techniques, which include making title and then subtitles. This technique enhances the chances of making the websites successful.

·         One of the most important developments that have occurred during the past few years is that now websites have their writers, who generate material for them and the need for copying data has been eliminated.or they get help from the copywriting Singapore services for their websites

·         The usage of keywords has been increased. These keywords are repeated in a paragraph three or four times and sometimes even more. In the past, there was no such practice. The increase of using keywords makes sure that the reader remains attentive towards the topic right throughout the reading.